Maybe you've spent years getting really good at something, but you're not sure how to turn that knowledge into a business.
Maybe you've already built a business, but your marketing isn't bringing in enough customers.
Or maybe you've got too many ideas, too many offers, and too many things competing for your attention. You're busy working on your business, but you're not always sure you're working on the right things.
I've been there.
And sometimes, you don't need another online course or a 47-step marketing funnel.
You need someone who's actually built a business to help you figure out what matters and what to do next.
That's where I come in.
For more than 15 years, I built an online business around my expertise.
I wrote the books. Built the digital products. Grew an audience of tens of thousands of customers. Wrote 1,000+ articles. Generated over $1 million in digital product sales.
I learned how to transform what I knew into something people wanted to buy. Eventually I realized that my experience could help other people do the same.
Since then, I've served as Entrepreneur-in-Residence at the University of Arizona's McGuire Center for Entrepreneurship, and Mentor-in-Residence at UACI, where I help founders and entrepreneurs think through their business challenges.
After building the kind of business I thought I wanted, I eventually realized there was a lot more I wanted to do.
These days, I'm focused on helping other people make better decisions about the businesses they're building.
How Can I Help?
Business Strategy Session
Have one business problem you need help thinking through? Let's clarify the problem, look at your options, and figure out the most useful next steps.
Marketing Diagnostic
If you've got a business that isn't performing the way you want, I can take a closer look at your audience, positioning, offers, and marketing.
Ongoing Strategic Advisory
For a small number of clients, I provide ongoing guidance as they develop products, improve their marketing, and make important business decisions.
Ef þú talar ekki sama tungumál og viðskiptavinurinn þá kemur það ekkert á óvart að þeir skilja ekki hvað þú ert að segja.
Or, in other words, if you're not speaking your customer's language, don't be surprised if they don't know what you're saying. If you're not clear about your customer, it's awfully hard to create something they'll pay for. We'll work through who you should focus on, what they need, and why they might choose you.
You might have enough experience to write three books, create five courses, and offer a dozen different services.
That doesn't mean you should.
I'll help you identify the best opportunities, shape your offers, and figure out what deserves your attention.
Maybe your website isn't explaining the value of what you sell. Maybe your emails aren't converting. Or maybe you're attracting the wrong people in the first place.
We'll look at the whole picture and identify what needs to change.
Sometimes the problem isn't your marketing.
It's that your business has become too complicated, you've lost focus, or you're no longer sure you're building something you actually want to run.
I'll help you step back, look at your options, and make a better decision about where to go from here.