Customer Development

Customer Canvas Walkthrough at Startup Coffee [Replay]

I had the pleasure of presenting the Customer Canvas, my customer-centric approach to finding, understanding, and focusing on your customer so that your business succeeds, at Startup Coffee yesterday. My friend Nicole was nice enough to record the entire presentation for your viewing pleasure and education. This was the first time presenting this idea in […]

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A New Approach to Understand Your Customer so You Succeed in Your Niche

I believe that in order to succeed as a society we should strive to understand each other better. As far as crazy ideas go, that one’s pretty sane. Yet, somehow always out of our grasp. Understanding the customer is to understand the people you are trying to serve. We are all customers in some shape

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