Email Marketing

If you’re struggling to decide between the social media marketing strategy du jour and email marketing, let me tell you why email is always going to be your best choice. Email is direct – People scroll social media mindlessly. They browse websites and scan your posts when they remember you exist. But they check email. This is […]

A couple of weeks ago I told you about the most important email you’ll ever write. If you haven’t written that one yet, go check out the post here. Today I wanted to talk to you about the easiest sales email you’ll ever write. It’s something you should keep in your back pocket when you don’t

One of the biggest problems I’ve heard from you this month is that it’s hard to keep coming up with content ideas for your online business. I was on the phone with one of my Email Excelerator applicants, and he couldn’t help himself. He asked, flabbergasted, “How do you write so much?” Simple, I have a

Yesterday we talked about the importance of having a well-optimized landing page to collect email signups. But what about the rest of your site? How do you get people to your landing page? Today I’d like to share ten places you should add a call to action to that sends your reader to your email

In the last few weeks, you’ve got a serious crash course in setting up your email marketing to make your business more successful. You’ve brainstormed where your email subscribers might hang out online You’ve created a valuable lead-magnet to give to committed email subscribers You’ve started setting up the email system with the most important

There’s a pretty cool announcement at the bottom of this post, but first, let me tell you a story. Denise and Mark both run an online business. Mark is a full-time web developer with a full roster of clients, but he’s overworked and spread way too thin. He spends more time putting out fires and