The easiest sales email you’ll ever write


A couple of weeks ago I told you about the most important email you’ll ever write.

If you haven’t written that one yet, go check out the post here.

Today I wanted to talk to you about the easiest sales email you’ll ever write.

It’s something you should keep in your back pocket when you don’t have time to write an in-depth value email to your subscribers.

The Testimonial Email

If you have a happy customer that’s bought your products or used your services, chances are you can collect great customer feedback from them to use in your sales emails to get even more customers.

I sprinkle these testimonial emails into my email sequences all the time because they are so easy to create.

Most of the work has already been done for you by the customers themselves so all you need to do is add a quick intro to your email that leads into the testimonial. And then you add a quick blurb at the end that links to your products or services and you’re all set.

Super easy. Takes 15 minutes max. I did one already this morning and it’s already making sales.

The Double-Survey System

Of course, you need to set up a system that collects testimonials so that you always have a bank of them to rely on.

I do that automatically with my Double-Survey System. It’s an automatic email system that’s triggered every time a customer buys one of my products. One of the surveys asks about their reason for buying (so I can understand my customers better), and another one asks them what they got out of the product.

Using the Double-Survey System is great for creating case studies and user stories so that future customers can understand what they’ll be getting out of your products.

Need Help With Email Systems?

The Double-Survey System is just one of the few workshops I have planned for Email Excelerator students in the next month.

I had a great time talking with some of the Excelerator applicants last week and many of you have already received an email from me with the early details about the program. Email marketing is more than just setting up your MailChimp and writing some emails. It’s a tightly integrated system that connects to everything you do, making the most time-consuming tasks automatic so that you can focus on growing your business.

If you didn’t get a chance to apply, don’t worry. I’ll be properly opening up the program next week but I’ll only have slots for five people to join.

If you’d like to jump the gun and get more details about joining, let me know.

Looking forward to hearing from you,


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